Give the direction.
The agent does the rest.
Define your strategy once — audience, signals, voice, guardrails. Cigale monitors the web, generates posts, and surfaces them for your approval.
Strategy without execution is just a slide deck.
You know what you want to communicate. But turning that into a consistent, high-quality content stream — day after day — is the real challenge. You run out of time before you run out of ideas.
Campaigns bridges strategy and execution. Define your direction once. Your agent handles the rest — continuously, and on-brand.
Configure once. Run forever.
Five steps to launch a campaign that runs autonomously.
Define your campaign's purpose
Name your campaign, set your objective, define positioning — and choose which content playbooks your agent will use. Think of it as the strategic brief your agent reads before every post.
- Campaign name, objective & positioning
- Time window: bounded or ongoing
- Products to mention naturally in posts
- Content playbooks — personas that shape the angle
Who you're talking to, where
Define your target audience in plain language. Select channels. The agent adapts its tone, format, and content style to each platform — a LinkedIn post isn't an X thread.
- Free-text audience brief — no dropdowns
- Language selection for multilingual brands
- Channels: LinkedIn, X, Instagram, TikTok, YouTube
- Per-campaign persona override
Tell the agent what to watch
Your agent monitors the web 24/7 for signals you care about — phrases, keywords, hashtags, topics. When something matches, it triggers a content opportunity. You control the filter.
- Natural language phrases the agent should monitor
- Keywords and hashtags for exact matching
- Topic categories (funding, product launches…)
- Auto-generate suggestions from your campaign brief
What the agent will never do
Guardrails are hard limits that override everything — topics to avoid, phrases never to use, claims never to make. Your brand integrity, protected at every post.
- Topics and categories the agent steers clear of
- Blocked terms — exact phrases that never appear
- Banned expressions or turns of phrase
- Restricted claims — no ROI promises, no guarantees
Fine-tune how it writes
Editorial instructions shape every draft — global rules, post-specific guidance, reply tone. Add as many Do / Don't rules as you need. The agent will follow them on every output, forever.
- Global editorial rules applied to all content
- Post-specific writing instructions
- Reply tone and approach
- Personality traits — wit level, sentence length, emojis
Everything your agent needs to act like your best CMO.
Your agent scans thousands of signals daily — news, posts, hashtags, topics — and surfaces only what's relevant to your campaign. You never miss a window.
Personas like "The Builder in Public" or "The Trend Hijacker" shape the angle of every post. Mix and match per campaign.
Set topics, phrases, and claims the agent will never produce — regardless of context. Brand integrity, enforced at every output.
One campaign brief. The agent adapts each draft to LinkedIn, X, Instagram, TikTok — different format, same voice.
Review and approve drafts before they go live. Or enable full autonomy — the agent publishes within your guardrails, without waiting.
Every campaign inherits your voice, products, visual identity, and performance history from your agent settings. You configure once at the brand level — campaigns just add the strategic layer on top.
What your agent does every day — without being asked.
Your strategy, running on autopilot.
Set the direction once. Cigale watches, creates, and proposes — non-stop, on-brand, on-strategy.